Sustaining future cities
The brief
A leading property technology company was looking for support in developing their very first sustainability report. But, rather than a run-of-the-mill corporate report, they wanted something that reflected their brand identity and shared their progress in a more people-focused way.
The process
To make sure people stayed front and centre of the inaugural report, I drafted updates in the form of Q&A-style articles with department leaders. Through a series of content collection interviews with team leads, I gathered insights on their latest achievements, challenges and future focus areas to inform the content.
Following the inaugural report, I returned to support the next annual edition, helping evolve the narrative while maintaining a consistent tone and structure.
The outcome
The finalised reports draw on first-person perspectives, bringing a human touch and story-led feel to the content. By doing so, not only did we celebrate the work the company is doing to shape more sustainable cities but we also created space to celebrate the people that make it possible.
My contribution
Report writing
Ongoing support
Story-led content