Alliance in action
The brief
The Alliance to End Plastic Waste (AEPW) has a clear purpose: leading the creation of a circular economy for plastic. To do so, they work with a global network of members and partners, combining collecitive commitment with AEPW expertise to catalyse action and drive systems change. In 2021, against a backdrop of COVID - when single use plastics use rocketed - and with the development of a refreshed organisational narrative, AEPW was looking for help to produce a report that demonstrated their purpose in action.
The process
Taking content provided by AEPW, as well as insights gathered from stakeholder interviews, I crafted report copy that clearly followed the structure of their strategic pillars to create an intuitive reading experience. Incorporating quotes and stories that highlighted the social, as well as environmental, impact of initiatives, helped create a more engaging, people-focused narrrative.
The outcome
Built around case studies, the report illustrated the real-world impact AEWP creates through strategic partnerships and their own innovations. Clear location labels at the top of each study demonstrated the organisation’s global presence while, by dividing the report by pillar, readers were able to easily navigate to the content they were most interested in.