Advancing sustainable supply chains
The brief
Together for Sustainability (TfS) is a member-led initiative working to improve sustainability standards in the chemical industry. One way they do this is through developing tools and resources for their members to enhance emissions oversight. To ensure as many organisations as possible know about these resources and what they do, they wanted support in developing timely and informative articles for their website.
The process
Combining details of TfS’ resources with in-depth insights into the chemical industry landscape and evolving climate situation, I drafted articles for an audience of current and potential TfS members. To make sure the articles had impact, I had to find a balance between complex, technical language about Scope 3 emissions accounting and an engaging tone of voice that would be accessible to audiences of all expertise levels.
The outcome
The resulting blogs share key details of TfS’ solutions in a way that is clear yet expert and engaging without falling into the pit of potential greenwashing.
Take a look at some of my articles for TfS: