Sharing olive oil goodness with the world
The brief
The world’s number one olive oil company, Deoleo, was ready to take the first steps on their new sustainability journey. To mark this, they wanted support to develop their strategy messaging, ESG report and website.
The process
My work with Deoleo began with workshopping and developing their new sustainability branding - Caring for what cares for you - as well as a new strategy of Nurturing healthier futures, with defined pillars and a boilerplate narrative. I then worked hand-in-hand with them to develop their ESG report and the content for a fresh corporate website that introduced the company, their brands and their refreshed ESG strategy.
The outcome
The Caring for what cares for you branding created a sense of cohesion across Deoleo’s communications, demonstrating how deeply embedded their commitment to sustainability is. The sustainability report - which I went on to write for an additional two years - provided a transparent and honest update on Deoleo’s year-on-year progress while the website was a centralised source for information on the company’s heritage and efforts to responsibly deliver quality products.
Explore a selection of my work for Deoleo:
Online article: Deoleo’s new sustainability strategy puts positive impact front and centre
Online article: Driving quality through sustainability in the olive oil industry