Demystifying the SDGs for businesses
The brief
The World Business Council for Sustainable Development (WBCSD) was on a mission to get more businesses involved in accelerating progress against the UN Sustainable Development Goals (SDGs). To support that, they wanted a website that would bring clarity to what the SDGs are and the role organisations can play in realising them.
The process
I developed the copy for a simple yet effective website on SDG essentials, working closely with our web designer to make sure the language and visuals worked together seamlessly. The subject matter demanded a tone that balanced clarity with expertise.
The outcome
The resulting website is a hub for businesses looking to learn more about the SDGs and what they aim to do. Through a clear, concise copy structure, readers are taken on a journey of discovery that ends in actionable steps they can take to get involved in the global sustainability agenda. What’s more, quickfire quizzes and an interactive SDG wheel bring learning to life for readers but allowing them to take action from the minute they open the website.