Sustaining the cities of tomorrow
The brief
PropertyGuru, Southeast Asia’s leading property technology, was looking for support in developing their very first sustainability report. But, they didn’t want a run-of-the-mill report - they wanted something that reflected their brand identity and shared their progress in a more people-focused way.
The process
To make sure people stayed front and centre of PropertyGuru’s inaugural report, we opted to share updates through Q&A-style articles with department leaders. Together with the PropertyGuru team, we held a series of content collection interviews with team leads, gathering insights on their latest achievements, challenges and future focus areas.
The outcome
PropertyGuru’s first report - and the second I wrote a year later - draws on first person perspectives, bringing a human touch and story-led feel to the content. By doing so, not only did we celebrate the work PropertyGuru is doing to shape tomorrow’s cities but we also created space to celebrate the people that make it possible.
Explore PropertyGuru’s sustainability report 2023 and sustainability report 2024