PLEDGES for the future
The brief
While Hitachi had long been committed to sustainability for all, their reporting was highly technical and geared more towards expert audiences. To address this gap, they wanted support creating a more accessible, story-led narrative that would reach a broader, global audience.
The process
Working closely with the team, I developed the copy for an engaging upfront “Our Story” section of their report which played a dual role: shining a light on Hitachi’s sustainability journey to date and introducing their new strategy - PLEDGES. I also tailored the report language to be repurposed on their sustainability web landing page and drafted the script for a video that elevates key report content.
The outcome
The “Our Story” chapter of Hitachi’s sustainability report - as well as their strategy video - represents a new step in their disclosure journey. It takes their reporting beyond technical progress updates to show the real-world impact Hitachi’s commitment to innovation and sustainability has.
Read Hitachi’s Sustainability Report 2025
Explore the Hitachi sustainability webpage and PLEDGES video