Celebrating responsible farming
The brief
A global quick service restaurant wanted to showcase producers from across their supply network who are leading the way in responsible agriculture approaches. To bring their stories to a global audience, they were looking for a digital platform with farmer profiles and easy-to-access information on key sustainable practices.
The process
For each producer, I developed a profile page that detailed the story of their farming journey - from how they got started to the work they’re doing to improve their social and environmental impact.
Alongside these, I created clear, accessible content that explained the key sustainable practices being implemented, giving readers a high-level overview of what each producer is doing.
The outcome
The completed platform brings sustainable farming to life through authentic, people-centered storytelling. By combining personal stories with practical information, the platform lets producers explore practices that can help drive sustainability, social impact and economic viability while introducing consumers to the people behind their food.
My contribution
Website writing
Technical content translation
Sustainability storytelling