Setting the scene for progress
The brief
While a global leader in technology and products development had long been committed to sustainability, their reporting was highly technical and geared more towards expert audiences. To address this gap, they wanted support creating a more accessible, story-led narrative that would reach a broader, global audience.
The process
Working closely with the team, I developed the copy for an engaging upfront section of their report which played a dual role: shining a light on the company’s sustainability journey to date and introducing their new strategy. I also tailored the report language to be repurposed on their sustainability web landing page and drafted the script for a video that elevates key report content.
The outcome
The upfont report chapter - as well as the strategy video - represents a new step in the company’s disclosure journey. It takes their reporting beyond technical progress updates to show the real-world impact their commitment to innovation and sustainability has.
My contribution
Report writing
Website content writing
Video script writing
Multi-channel sustainability communications