Sharing olive oil goodness with the world
The brief
A world-leading olive oil company was ready to take the first steps on their new sustainability journey. To mark this, they wanted support to develop their strategy messaging, ESG report and website.
The process
My work with began with workshopping and developing their sustainability messaging framework and a new strategy branding, with defined pillars and a boilerplate narrative. I then worked hand-in-hand with them to develop their ESG report and the content for a fresh corporate website that introduced the company, their brands and their refreshed ESG strategy.
The outcome
The messaging framework created a sense of cohesion across all communications, demonstrating how deeply embedded the company’s commitment to sustainability is. The report - which I went on to write for an additional two years - provided a transparent and honest update on yearly progress while the website was a centralised source for information on the company’s heritage and efforts to responsibly deliver quality products.
My contribution
Messaging development
Strategy branding
Report writing
Website copywriting
Long-term reporting support